New York based creative studio Trollbäck + Company designed the opening title sequence for the highly anticipated nightly commentary show, Countdown with Keith Olbermann. Considered one of the most progressive voices in the media, Olbermann returned to cable television June 20 on the Al Gore-helmed network Current TV.

Countdown’s move to Current TV opened up the opportunity to upgrade the show’s design to fall in line with the branding of the network. The creative team at Trollbäck focused on bringing the Countdown brand to a new sophisticated level that would speak to the existing fan base and reach a new audience.

The opener features Olbermann in an evening urban landscape surrounded by luminous elements appropriate for the new primetime slot. The final design was a sleek, updated version of the previous look and translated across all media and marketing of the show including website design, promos and print.

Credits

Creative Director: Anna Minkkinen

Executive Producer: Mike Eastwood

Designer: Adam Wentworth

Designer / Animator: Lloyd Alvarez

Animator: Edwin Santacruz

Animator: Eric Konon

Animator: Julie Siemon

Producer: Whitney Green

Creative studio Trollbäck + Company has partnered with TEDGlobal to create the opening titles for the conference being held this week in Edinburgh, Scotland. TEDGlobal’s 2011 theme focuses on “The Stuff of Life” where speakers and attendees of the 4-day conference analyze the resources, technologies and skills that make life possible and keep it going — and the many things that make it interesting, enjoyable and worthwhile.

Trollbäck + Company has a long history of creating opening sequences for the prestigious TED brand. For this year’s titles the team explored the relationship between nature and science:

“Science and exploration help humans understand their lives by dissecting everything they can touch and feel, ” quotes Jakob Trollbäck, the company’s founder and executive creative director. This dissection can be seen in the show open as a variety of objects – both man-made and organic – are sliced to reveal their complex beauty.

Longtime creative collaborator of TED, executive creative director Jakob Trollbäck is a member and contributor to the conference, giving his own TED talk titled “Rethinking the Music Video” in 2008.

Credits

President / Executive Creative Director: Jakob Trollbäck

CEO / Executive Creative Director: Joe Wright

Executive Producer: Mike Eastwood

Head of Production: Erica Hirshfeld

Art Director: Christina Rüegg

Senior Designer / Technical Director: Peter Alfano

Technical Director: Justin Zurrow

Designer / Animator: Sean McClintock

Creative studio Trollbäck + Company can now add iphone applications to its list of design services after the launch of their first app called +loop. Developed by Trollbäck + Company digital creative director Stephen Baker, +loop allows users to split their iphone screen into a custom grid of small video players that record and play back motion or still images. Users can choose from the full screen mode to create a juxtaposed video loop or record imagery in individual squares. The grid, frame offset and playback speed can be adjusted to create a wide variety of compositions. Video loops or composed still images can be exported to your iphone photo library. Examples of +loop videos can be found on the Trollbäck + Company Vimeo page. The app is available for $1.99 on itunes.

About

Trollbäck + Company is a creative studio communicating engaging ideas in the simplest, smartest and most visionary ways. Led by executive creative directors Jakob Trollbäck and Joe Wright, the collaborative group directs television commercials, designs film titles, brands networks and creates experience-based content for global brands. Past clients include advertising agencies BBDO, Anomaly, Euro RSCG and Y&R and brands Nike, Jaguar, HBO, ESPN and Target.

In addition to receiving a primetime Emmy for the opening title design on Mira Nair’s “Hysterical Blindness,” Trollbäck + Company has been profiled by Apple.com, featured in The New York Times, Creativity, Conde Nast and American Cinematographer and was showcased at the Cooper-Hewitt National Design Museum.

This video absolutely fascinated me (and may have raised some goosebumps at times). Not only are the motion graphics and sound top-notch, but because it’s a matching-up of collaborators, each piece is distinct and forces you to examine it both visually and audibly. Resonance is the collaborative vision of SR Partners and seeks to explore the relationship between geometry and sound. Motion Graphic designers and Audio artists were paired off and directed to create 12-20 second clips. This is the result:

RESONANCE from Resonance on Vimeo.

Via Design.org: http://design.org/blog/resonance-motion-graphic-and-sound-design-collaboration#ixzz1Qs7NIady