New York, New York, March 24, 2011 – Creative Studio Trollbäck + Company launched its digital division early March to expand its experience design capabilities and provide integrated digital solutions and interactive media for advertising / branding campaigns and public space installations.
Making the decision to expand into digital was strategic yet organic, considering Trollbäck + Company has worked over the past ten years extensively within the commercial, network and entertainment industries. Executive Creative Director Jakob Trollbäck states, “Our work has always been about creating experiences. For us, it was natural to venture into more immersive, engaging projects that are both emotional and intellectual.”
After a successful run at his award-winning agency, Red Antenna, Digital Creative Director, Stephen Baker joins Trollbäck + Company to helm the T+Co Digital Division. With a background in both design and programming, Steve has the cross-discipline perspective to develop highly visual interactive experiences. His work with clients such as American Express, Sony, VH1 and Nokia has earned him industry and peer praise. Most recently, Baker played an instrumental role in the programming for a collaborative display in Times Square that invites pedestrians to submit answers and photos via text message. He has also developed interactive works for international museums, commercial and art exhibits in Abu Dhabi, Doha, Antwerp and London.
The T+Co Digital Division now has the capabilities to complement advertising and branding campaigns with digital solutions as well as explore opportunities in exclusive experience design projects. Baker will be collaborating directly with the design team on digital initiatives. “I?m looking forward to working with Trollbäck + Company to enhance the art of moving image and interactive design by combining the strengths of both fields. I’ve admired the quality and aesthetic of their work for years – always inspiring, memorable and bold.” Trollbäck on Baker, “Steve has a unique talent to see opportunities for immersive interactions and can quickly figure out how to make them come to life. We’ve collaborated with him over the years at Red Antenna and were impressed. We’re delighted to have him join the team.”
Trollbäck + Company is no stranger to experience design and large display installations. Previous digital projects include: content for the Gehry IAC wall, the 2012 Olympics campaign displayed in Times Square graphics and most recently a project for Metlife at the New Meadowlands Arena 54-foot monitor.
As Trollbäck + Company looks towards its future, the goal remains to tell dynamic visual stories for existing clients while also collaborating on digital experience projects. With this expansion, the studio sees the new opportunity to present narratives as an experience and immerse all senses through an environment.
Trollbäck + Company is a creative studio communicating engaging ideas in the simplest, smartest and most visionary ways. Led by executive creative directors Jakob Trollbäck and Joe Wright, the collaborative group makes commercials, brands networks, designs film titles and creates digital experiences. The trademark approach relies on unorthodox thinking and immersive storytelling, and that a compelling and focused message is essential for any successful communication.
Past and present clients include: Nickelodeon, A&E, HBO, TNT, AMC, RED, Jaguar, Nike and the New York Times Magazine. Trollbäck + Company has received numerous awards including the Broadcast Designers Association Awards for network branding work, a Prime Time Emmy and four Emmy Nominations for Title Design. For more information, visit www.trollback.com